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Rumors Hold True at Apple September Event 2015


The big screen turned on and the applause began as Tim Cook took the stage in San Francisco at 1pm ET at the Bill Graham Civic Auditorium for Apple’s September Event 2015 on Wednesday. As always for these events anticipation was high waiting to hear what the next big announcements would be from the tech powerhouse. Most rumors were right on. There were new iPhones, iPads, finally an upgraded Apple TV, but there were also some new announcements that made the crowd ‘oooooh ‘and ‘awwwwe’ in excitement. Here is the rundown of highlights from Apple’s September Event 2015.


  1. Apple Watch


Tim Cook started the event by speaking about the Apple Watch and how well the release went with the wearable device. Apple has already taken time to update the watch with new gold or rose gold options for the Sport model, and a series of new bands that will be available as well.  Along side the updated bands, watchOS 2.0 will make its debut next with the additions of new color and tones that will be available September 16.

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  1. iPads


How can we take iPad even further? The iPad Pro. At the Apple September Event 2015 Cook announced that this was the biggest news in iPad since the release of the product. The Pro model is now bigger at a diagonal length of 12.9 inches, but is still the same height as the iPad Air to provide the ability to run Air apps beside each other. This iPad is made with the intention to be able to do all business functions necessary to get you through your work day.   With a new A9X 64-bit chip it is 1.8x faster and has a 10-hour battery life. Along with a screen that has 5.6 million pixels, Apple introduced a new smart keyboard and the Apple Pencil that allow for better productivity. The Apple iPad Pro will start at $799 and will be available beginning in November.


  1. Apple TV


Apple TV was first introduced in September of 2006 and last updated in 2012. Almost three years to the date since the Apple TV has shown up on the big screen, Apple’s Eddy Cue was brought on stage to explain the new version of the streaming video box. There will be two models of the new Apple TV available starting at $149 for a 32GB version. Some of the best features include a new touchpad remote control, voice integration with Siri, and access to the App Store.

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  1. iPhone 6s and iPhone 6s Plus


Many of the rumors came alive at the Apple September Event 2015 as the new versions of the iPhone were announced. The iPhone6s and iPhone 6s Plus captivated the audience as the new updates were explained. Along with the exterior addition of a rose gold color option on the phones, most of the changes were made to the interior. With a faster processor, Apple introduced 3D-Touch a press-sensitive technology. 3-D touch is a big breakthrough interaction for devices that allows different forces of touch to give you just a “peak” of an image, email etc. or it can “pop” you into the actual message, image or application. The camera is also packed with12 megapixels, a 5-megapixel FaceTime camera, bigger panoramas and 4k HD video.


Although most rumors leading up to the Apple September Event 2015 spoiled much of the excitement for the announcements, Apple fan-boys left happy with a positive outlook towards all the new Apple models introduced. If you are looking to update you Apple collection don’t forget to turn to to sell us your old equipment, and if you aren’t too sure if you want to empty your pockets quite yet for the newest products check out what we have to offer at

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